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800 kg
of coffee roasted every hour
15 min
the length of every roasting cycle
10,200
pods packed every hour
7.5g the coffee in one espresso, as Naples demands
THE ITALIAN RITUAL
Choosing coffee means choosing a ritual
In Italy coffee isn't a drink: it's a gesture. It opens the day, it fills the pauses, it closes the meals that matter.
There isn't one right answer, and there shouldn't be. How to choose coffee depends on how you brew it, on the flavour you're after, on the moment you drink it.
This is a coffee buying guide built around you, not around our blends: it shows you how to choose coffee starting from method, taste and occasion. We are a Naples roastery, working since 1936: pick your starting point.
Our most chosen coffees
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START FROM HOW YOU BREW IT
How to choose coffee by brewing method
The first rule of how to choose coffee: start with the equipment on your worktop. Grind, dose and roast adapt to it, not the other way round. Moka, espresso machine, capsules or filter: every method has its ideal blend.
Did you know? 21 April is Moka Day, the international day of the moka pot established in 2026. In Italy, the moka is still found in almost 9 homes out of 10.
How to Choose Coffee by Taste
Three profiles to guide you: intense, full-bodied and chocolatey; creamy, balanced and fruity; delicate, floral and decaffeinated. Filter and find the blend that speaks to your palate.
FOR EVERY OCCASION
Every moment has its coffee
The same palate wants different things at 7 in the morning and at 10 at night. Here is how to choose coffee by moment: four moments, four blends.
HOW TO CHOOSE DECAFFEINATED COFFEE
The pleasure of coffee, without the 3am wake-up.
Decaffeinated doesn't mean without character. Delicato is our blend for anyone who loves coffee but wants to keep its effect in check: delicate, floral taste with a light cocoa aroma.
No forced bitter notes, no dry aftertaste. The difference lies in the green coffee and the roast, not in the caffeine extraction process.
At dinner with guests, sooner or later someone will ask "have you got a decaf?" Keeping one in the cupboard is the smartest move in a well-stocked home.
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ARE YOU A BUSINESS
We can produce coffee for you.
Are you a bar, a hotel or a company?
Knowing how to choose coffee is our job too: We work with B2B partners across Italy, Europe and the United States: private label, co-manufacturing and industrial supply.
Accessible MOQs, dedicated certifications, customised packaging.
Knowing how to choose coffee is our job too: We work with B2B partners across Italy, Europe and the United States: private label, co-manufacturing and industrial supply.
Accessible MOQs, dedicated certifications, customised packaging.
GOT QUESTIONS
Frequently Asked Questions on How to Choose Coffee
Support available Mon–Fri, 9:00–18:00 (Rome time)
How to choose coffee in beans or ground depends on the method. Beans are ground on the spot and give maximum freshness: ideal for the espresso machine. Ground coffee is ready to use and perfect for the moka.
The moka calls for a medium grind and darker roasts, which deliver body and crema. Our rounded blends are at their best in this format.
Arabica brings acidity, floral notes and sweetness; robusta gives body, crema and a more decisive note. Our blends balance the two in different proportions depending on the profile.
Yes. They use the 44 mm ESE standard, compatible with every pod machine in this format.
They are compatible with Nespresso® Original machines for home use. They are not designed for the Vertuo system or for professional machines.
Look at the green coffee and the roast, not just the decaffeination process: that’s where the dry aftertaste of industrial decafs comes from. Our Delicato blend stays floral, with a light cocoa aroma.
Yes. We handle private label, co-manufacturing and industrial supply, with accessible MOQs and dedicated certifications. Supply for bars, offices or become a reseller.
